Restaurant Basics in Text Marketing

| Saturday, April 9, 2011
By Ethan Revine


Fads may come and go but mobile marketing is not going anywhere. If you are a restaurant owner then this is the must have tool to help you build and communicate instantly with your clientele. Seeing that ultimately every individual in America owns a mobile phone there are not many reasons not to set up your text marketing campaign today.

No other marketing avenue allows you to message your customer instantaneously and in real time. Get your marketing message into the palms of your diners right before you begin a busy lunch or dinner service. This allows for you to grab your customers right when they are figuring out where to eat at.

Utilize the power of mobile marketing to spread the word about your advertisements and coupons. Keep them in the loop with a usable mobile coupon code or your daily specials. Your patrons will never have to be bothered about leaving their coupon at home since it is right on their mobile phone. Simply show the text message to their server to redeem.

Imagine your customers texting in their "carry out" orders directly into your POS system. Now your phone lines remain available and order miscommunication stays at a minimum. Once in your computer system the order can go directly to your kitchen.

It is also a wonderful way to keep your daily customers and extra special customers up to date. Start an "special deals program" for your repeat customers giving them access to coupons others don't receive and show them how important they are. It's the regular customers that really keep you open and running.

We have not even touched on ways you can use it "in house" with staff notifications. Send out weekly shift/schedule text messages and forget about hearing reasons that they did not know they were working that day. You can even use it to fill available shifts when workers request off. You are able to send one text to your entire staff notifying them of newly opened shits. They can even reply back to confirm the shit pickup.

Text message marketing can be integrated seamlessly into your present promotions. Merely put in a new call-to-action requiring customers to text in to be added to your list. Then attach it to your radio, print or television advertising. As an added advantage you will be able to determine the effectiveness of those other marketing avenues based on text reply rates.

Do you give away freebies on customers' birthdays? Let your text message marketing campaign handle the particulars. It will text out a special coupon to any customer who has a birthday that day. No need for you to keep track, it is totally automated and it shows your customers they are valuable to you.

The future of marketing is already here, mobile marketing, and its only getting better. You are just a few clicks away from your very own mobile marketing campaign and instant connection to your patrons. This much advertising muscle all for the low cost average rate of text messages, it is difficult to hit upon a reason not to establish a campaign now!




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