The mobile carriers' SMS rates can easily drain your budget if you're going to conduct your SMS marketing campaign through them. If you intend to invest heavily on an SMS campaign, then you should make the most out of your costs by subscribing to SMS gateways. The carriers' per-text rates are through the roof if you let the costs pile up, but an SMS gateway can effectively reduce these by offering flat-rate bulk subscriptions. Instead of paying for each SMS message you send out, you will be charged for each batch of SMS credits you consume. An SMS gateway may also convert SMS messages into email format, allowing you to reach smart phone and tablet users as well.
You should also invest in your campaign further by putting up a dedicated landing page to herd in your potential customers. This could even give you an advantage over your local competitors. SMS campaigns and landing pages can create a market presence for your local business, effectively widening your client base.
If you intend to make a subscription to an SMS gateway Australia, then the online service providers offer the most convenient options. You can choose the amount of credits you'll need for the subscription, and you can also decide on the manner in which these will be sent out to recipients. Since you'll probably have a set budget in mind, you should make sure that the subscription would maximize the returns of your investment. Set the messages' distribution range to the immediate areas of your business outlets, and coincide the campaign with a promotional event like an inventory sale. The gateway will piggyback on GPRS technology, and distribute the SMS messages to recipients within view of your store or located a few blocks away; the extent of the distribution range is all up to you.
The ideal format for SMS messages still applies even if you're sending these through SMS gateways. Messages have to follow the 150-character limit to be effective, and they also have to contain the linked URL to your dedicated landing page. Since your actual link will look too cumbersome on mobile screens, you can link your landing page through anchored SMS text instead. A linked landing page lets your users interact with the information you're offering, but it shouldn't contain too many details that'll overwhelm them. You could compare a landing page to a micro site which provides all your business's essentials: its contact details, outlet locations, any upcoming events, and the link to your main website.
Before you subscribe to an SMS gateway Australia, you should first remember that you're targeting mobile users in a mass SMS marketing campaign. They prefer information to be presented to them in chewable fragments, so they won't be easily overwhelmed. Keep your SMS messages concise and your landing page compact, and you'll have a better chance at converting chance recipients to loyal customers.
You should also invest in your campaign further by putting up a dedicated landing page to herd in your potential customers. This could even give you an advantage over your local competitors. SMS campaigns and landing pages can create a market presence for your local business, effectively widening your client base.
If you intend to make a subscription to an SMS gateway Australia, then the online service providers offer the most convenient options. You can choose the amount of credits you'll need for the subscription, and you can also decide on the manner in which these will be sent out to recipients. Since you'll probably have a set budget in mind, you should make sure that the subscription would maximize the returns of your investment. Set the messages' distribution range to the immediate areas of your business outlets, and coincide the campaign with a promotional event like an inventory sale. The gateway will piggyback on GPRS technology, and distribute the SMS messages to recipients within view of your store or located a few blocks away; the extent of the distribution range is all up to you.
The ideal format for SMS messages still applies even if you're sending these through SMS gateways. Messages have to follow the 150-character limit to be effective, and they also have to contain the linked URL to your dedicated landing page. Since your actual link will look too cumbersome on mobile screens, you can link your landing page through anchored SMS text instead. A linked landing page lets your users interact with the information you're offering, but it shouldn't contain too many details that'll overwhelm them. You could compare a landing page to a micro site which provides all your business's essentials: its contact details, outlet locations, any upcoming events, and the link to your main website.
Before you subscribe to an SMS gateway Australia, you should first remember that you're targeting mobile users in a mass SMS marketing campaign. They prefer information to be presented to them in chewable fragments, so they won't be easily overwhelmed. Keep your SMS messages concise and your landing page compact, and you'll have a better chance at converting chance recipients to loyal customers.
About the Author:
SMS gateways offer cost-effective solutions for your intradepartmental communication and mass marketing needs. If you're fed up with the high cost of mobile carrier text rates, sign up for bulk subscriptions with an SMS gateway service provider.
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