What To Consider When Locating A Payphone

| Saturday, May 31, 2014
By Jamal D White


Payphones have defined history and have really transformed how a person communicates, as they have brought people closer. Payphones have removed the sluggish mail system where one had to wait for days to receive a response to an earlier sent letter. This was inconvenient especially for emergencies. However, with the invention of payphones, payphone companies need to consider some critical factors in order to put their payphones at a suitable location.

Accessibility by customers, staff and contractors is a key factor. People do not want to walk long distances just to make a call and they might even lose interest if the payphones are far away. They will find alternative means to communicate; thus, affecting your business. You should ensure that the payphone is situated at a convenient place.

They also have to consider the visibility of their payphone booths. A customer has to spot the payphone in order to use it and thus if it is not visible, not many will use it. It is therefore of importance that the payphone be placed at an open place where people are more likely to see it. A company can be creative and add signs to direct customers to the payphone.

Checking the telecommunication and 240-volt supply line is also another factor. This line has to be reasonably accessible such that it will not cost a lot of money to lay cables to connect to it. It is also important to check the condition of the main power line as poor conditions may cause disruption of communication. This will then translate to huge loses.

Survey the intended location and note the number of other public and private payphones available. This will give an idea of the competition levels in that area. It then leads to measures such as lowering call rates to attract customers. If the payphones are many, it probably means the market is congested and one will have to look elsewhere to avoid possible losses.

The general environment is also a factor to be considered. You have to make sure the area where you set up a telephone booth is environmentally friendly. If there is a coal company nearby that releases a lot of smoke in an area then it is probably best not to set it there. The same way you cannot situate a payphone booth near a quarry since it poses danger to your customers.

Payphone structures should be built in a way that satisfies everyone. When building the equipment and booths consider the disabled and physically challenged people. Make sure to comply with public safety and community consultation consideration. This ensures no discrimination and anyone can enjoy your services.

Security is another important factor that needs consideration. Payphone companies have to take into consideration the risk posed by vandalism and see what equipment can be put in place to protect the payphone. Include other risks such as damage by vehicles, weather and even natural disasters. This will then determine the location of the payphones. All this factors are thus combined and after serious considerations, they affect the eventual location of a payphone.




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