Factors To Consider When Choosing An SMS Service Provider

| Tuesday, June 3, 2014
By Alex D White


Short messages have become an integral part of communication systems in the world. Business organizations have not been left behind. Business executives find it easier and cheaper to send bulk short messages to both their clients and shareholders. Today, certain business entities that are not themselves mobile network operators have established themselves as SMS service providers. The problem is that even though these entities save organizations a lot of money, choosing the best SMS gateway provider can be difficult and challenging; thus, there are usually key considerations to consider.

Consider the cost of using the short message services provider as compared to just sending the messages directly through the network operator. Ideally, the cost of sending messages should decrease as the number of bulk messages increase. That is the idea behind using the short message brokers. Aim at saving some costs.

Some companies may hide some costs from their websites to make potential clients believe that it is cheap to use their services. They may for instance, fail to let you know that there are some costs you will incur in setting up the service. Try to ascertain the true overall costs of the service by asking fellow business people about what the company offers.

Some companies put restrictions on the minimum amount of credits you can purchase. This will require that you be certain about the number of people that are going to use your services. If you do not know or are uncertain about the number of people who are going to use your application, then you are better off with a company that has no such minimum restrictions.

A number of short message service brokers have their credits expire after a certain period. That fact makes it necessary that you make no mistake in oversubscribing, as that will amount to wastage. Thus, you will have to estimate with accurate precision the number of application users you will have on any particular period before your next purchase. Avoid companies that have the lifespan of their credits extremely short.

Some providers offer limited geographical coverage for their network services. They only deliver short messages to certain countries or locations. In some cases, they are not able to deliver messages intended to reach those in certain networks or using mobile phones supported by certain mobile operators. This information is available in most websites of companies specializing in SMS provision.

Some companies may offer you low rates but have poor network quality. The messages you send may not at times not reach in time or at worst fail to reach its destination. Most companies offer you some few free credits that you can use to test the quality of the network. Just be sure that the company is going to offer you a solution but not a nightmare.

Confirm the ease with each you can manage your account. You will need to check for instance the number of credits left in your account to avoid inconveniences. The basic functions of the account management system of most companies will more or less the same. The difference comes in the ease of their use. Ensure that the account management system has a user-friendly interface.




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