Geofencing: What Exactly Is It All About?

| Sunday, October 7, 2012
By George Allen


One of several most recent technologies offered on mobile devices these days is the expansion of location based applications. A particularly impressive development, location based applications help mobile device users find a restaurant or retailer that is situated close to their current location instead of on the other side of town, for example.

Just how does a location based application work?

Ensuring that a user receives reliable information based on location, might require that a smartphone user start up a software application that notes the location of the device's IP address. Another option is to try using a device that already has the IP address locator provided by the device's network. Nearly all location based application service providers can find out the precise position of any phone on the market today.

Exactly what features does a location based application offer?

An application will be able to provide information about locations within a specific radius of the smartphone device. A number of location based services show marketing promotions around the area where the smart phone is operating. The software can continue to work even when the person is taking a call.

Just what is geofencing?

Location based services are not efficient if they don't supply accurate information on stores or services in the immediate area. Location based applications feature built-in geofencing which may be set up with an alert to notify a user whenever they leave a prescribed area. It's a really useful feature for parents who would like to keep track of their children through the smartphones they carry. The geofencing feature is able to be set up to inform parents by email when a child departs the area specified by the geofence.

What is wireless geolocation?

Mobile device users can easily be pinpointed when outside and within range of cell towers. When they move indoors, however, location based service can become infrequent or impossible. Wireless geolocation offers an option that works around this problem. Most of the time the service makes use of the IPS address of the device. This kind of geolocation is not as refined as location based on GPS or cell tower tracking.

What are a few of the advantages of a location based application?

An application that knows the place a smart phone and its user are can do some amazing things. For example, a local store can inform users of available store deals when they walk or drive past it. Likewise, a restaurant's daily specials can be sent as a message or an email as a user is near the establishment. Friends can easily locate one another quickly in a crowd and families are able to keep track of each other.




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