What You Need To Know About BlackBerry 10

| Sunday, October 28, 2012
By Hector Casey


Research in Motion has shown off its next Blackberry OS to designers, and also publicised a modest boost in client statistics.

The BB10 gadgets, due to be released in early 2013, will run on a completely new operating system that RIM has stated will present a more quickly and smoother graphical user interface, and also a much better platform for apps that are critical to a mobile phones good results.

In an attempt to create a discussion throughout the company's new devices working BlackBerry 10, Chief Executive Thorsten Heins brought a preview to developers at a amassing in San Jose, California.

"BlackBerry 10 is our most significant release ever," stated Heins. "There is totally new vitality and also a brand new fighting spirit in this corporation."

Within a presentation that was lacking the normal class of important Silicon Valley events, executives showed off the key features of the modern cell phone such because the internet browser, as well as 'flow' and 'peek' attributes that allow end users access crucial functions with out allowing an open application.

Additionally they exhibited programs from Facebook to FourSquare. The company mentioned the BB10 would have each of the common web 2 .0 applications on it. And it played a music video with RIM's head of designer relations, Alec Saunders, crooning a parody of REO Speedwagon's "Keep on Loving You."

Heins explained the organization was finding good comments on its brand new BlackBerry 10 gadgets from networks that have had a peek at the revolutionary cell phones.

"We are making believers out of our partners. We're generating believers out of those that had earlier written BlackBerry off," Heins mentioned.

CCS Insight mobile phone analyst John Jackson, who was furthermore at the event, mentioned he believes RIM's latest BB10 OS is attaining traction with designers, and that he is convinced it's going to supply consumers a exclusive practical experience.

"The query now is whether or not the devices will be totally competitive and that's in no small way a function of RIM's ability to invest enormous marketing and advertising dollars to lower through the aggressive noise," stated Jackson.

Modest gains

Heins furthermore stated BlackBerry's subscriber base had risen to 80 million within the last quarter, from the 78 million it cited earlier this year.

Even as it ceded ground within the critical North American industry, RIM continues to be able to attract buyers featuring its lower-end devices in emerging market segments, wherever people are rather more price tag mindful as well as the place the much-admired BlackBerry messaging program gives it an edge.

Development from last quarter's base of roughly 78 million end users, nevertheless, may possibly come within a selling price, with gains skewed toward lower-end gadgets.




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