Hey, You Are Not Supposed to See That

| Sunday, July 3, 2011
By William Edward Mason


Would you rather forget privacy and share photos without limitations not just with friends but also with strangers? Bill Nguyen's newly developed photo-sharing network that is aptly known as Color can do just that. Although relatively new, this application guarantees to seize a fairly good share of the market. To recall, Nguyen sold his music-streaming company Lala to Apple in 2009 for approximately $80 million. This additional application that he fashioned could be an additional sure hit.

Color is a social networking app for iPhone and Android devices that allows you reveal your photos with anybody within 150 feet. Ultimately, it is a photo-sharing application that is very comparable to other mobile apps like Instagram or PicPiz. The plus factor for Color is its proximity-based sharing performance. Because of this, it holds a far greater possibility.

Any two users using the application close to each other can share their photos. Color notes it routinely and records these events. The people you associate with most appears higher up on your contact list. The person's status goes down as the frequency of being together decreases. Color does not give significance to whether you know these persons you get close to most frequently. As long as they are within the 150-meter radius, Color will count them as friends.

In spite of the big potential of this new app to create a new group of users, some are afraid. As it has been said formerly, Color does not display any privacy settings. All photographs that are uploaded are entirely at liberty, shared with all other user's phones within 150 feet. Although the company has asked users to respect individual privacy, the likelihood of abuse is not unfeasible.

A large amount of investment totaling $41 million by Sequoia Capital, m Bain Capital and Silicon Valley Bank. This sizable funding from such companies, considering that the app is very new, is a sign that Color has an gigantic marketing potential. Logically, advertisers would pour in and become the major source of revenue for the company.

The chance for Color to reach popularity in a brief period is not improbable; in fact it could be out of the question. Its ability to create an "elastic network" facilitates the user's chances of locating more friends' from strangers. Color has won the race in providing an opportunity to those users who find difficulty in using the out of the ordinary social networking interface.




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