What is SMS Advertising

| Tuesday, August 16, 2011
By Harry Samson


SMS advertising utilizes the mobile phone in numerous methods that are extraordinary in the advertising industry. The advertisements are sent as a SMS message to an inventory of cell phone numbers who've usually enrolled in advance and consented to get commercial communications in through what is called opt in lists.

SMS advertising enables business owners to reach customers in a direct way and prompt them with products in a way more personal environment than a normal e-mail.

The direct rate of response from SMS promoting is considered way higher than regular email marketing. One of the most popular sorts of advertising to customers via texts is by offering the consumers coupons. The rates of response for text message coupons is typically over 10% and in some cases can even reach 40%. Compare that to standard response rates of email or other forms of advertising that typically have response rates of 2%.

As Mobile phones generally and smart phones in particular have become necessities and people are hooked up to the internet through cellular networks or wi-fi connections, text messaging advertising is beginning to become more common.

People use their mobile phones for a multitude of uses and the overlap between business and play, work and recreation is changing every facet of peoples lives, including the way advertisers can connect to their audience.

Text messaging advertising is a good way for firms to become more connected with their customers in a personal way. A commercial text messaging campaign is a good way to engage with clients on a real time basis and offer new buyers fabulous deals to gain their business for the 1st time and also to offer regular customers discounts and deals as a token of appreciation for their ongoing support and business.

SMS advertising is regulated among other things by the CAN-SPAM Act and marketers should thoroughly learn the details of the rules applying to sending tex t messages or check with a pro.




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