Over the last decade, mobile marketing has flourished, journeying from mere mobile ticketing to mobile banking, text message recruitment, news updates, and much more. Many businesses and marketers are now making their own first foray into mobile marketing. So what are the challenges of partaking in mobile marketing for the first time?
The 'secret' is that mobile marketing is not too different from other marketing and advertising. The first steps will always be careful, quality planning. Clearly defining your target demographic is the solid base of good mobile marketing. Different target audiences need different mobile marketing features: such as different calls-to-action, transmission frequencies, and media platforms. The advantage of mobile marketing over other forms of advertising is that it allows for tailored advertising, focused more on the individual customer.
Another thing to know for those new to mobile marketing is customer awareness. With a myriad of mobile marketing providers out there, those new to the industry need to have a service difference that communicates easily. This may mean integrating mobile marketing strategy with other mediums, which usually brings in 2-3x more responses than the traditional mediums on their own.
A challenge facing mobile marketing today is mobile fragmentation. With such a wide range of mobile devices (Android, iPhone, iPad, Windows, Nokia, Samsung... the list goes on), it is impossible for marketers to use the same strategy each time. For those new to mobile marketing, sticking to research findings about your location and target demographic will help you choose which device to optimise for.
Mobile marketing poses challenges for those new to the game. But on closer inspection, many of these are just new forms of age-old advertising issues. Careful planning and customer analysis is crucial to get a successful first mobile marketing campaign. As always, quality management and a customer focus prevails.
The 'secret' is that mobile marketing is not too different from other marketing and advertising. The first steps will always be careful, quality planning. Clearly defining your target demographic is the solid base of good mobile marketing. Different target audiences need different mobile marketing features: such as different calls-to-action, transmission frequencies, and media platforms. The advantage of mobile marketing over other forms of advertising is that it allows for tailored advertising, focused more on the individual customer.
Another thing to know for those new to mobile marketing is customer awareness. With a myriad of mobile marketing providers out there, those new to the industry need to have a service difference that communicates easily. This may mean integrating mobile marketing strategy with other mediums, which usually brings in 2-3x more responses than the traditional mediums on their own.
A challenge facing mobile marketing today is mobile fragmentation. With such a wide range of mobile devices (Android, iPhone, iPad, Windows, Nokia, Samsung... the list goes on), it is impossible for marketers to use the same strategy each time. For those new to mobile marketing, sticking to research findings about your location and target demographic will help you choose which device to optimise for.
Mobile marketing poses challenges for those new to the game. But on closer inspection, many of these are just new forms of age-old advertising issues. Careful planning and customer analysis is crucial to get a successful first mobile marketing campaign. As always, quality management and a customer focus prevails.
About the Author:
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising to typically increase results by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to read our tips on how mobile marketing can improve your business' advertising.
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